Archives

Fall 2007
• Are You A Binge [Planned Giving] Marketer?
• How Close is Too Close?
• Convincing Your Boss and Your Board
• Planned Giving Placed on the Back Burner. Again.
• Why Planned Giving Newsletters Don't Get Read.
• What's Wrong With Some Bourbon
• And more...

Contributors: Jerry Rohrbach, Viken Mikaelian, John Foster, Katherine Fritz

Download Issue

Winter 2008
• Planned Giving is Not an Important Component of Fundraising.
• You Had me at Bequest!
• The One I Wished Had Gotten Away
• Barriers to Donor Centric Planned Giving Marketing.
• IRA Rollover: A Year Later.
• But My Prospects Are Smarter Than Everyone Else!
• And more...

Contributors: Brian Sagrestano, Deb Blackmore Abrams, Mindy Aleman, Vincent Fraumeni, Viken Mikaelian, John Foster

Download Issue

Spring 2008
• How Close is Too Close (Part II).
• Marketing 101 - Back to the Basics!
• Asking for Principal Gifts: 4 Approaches
• They've Done it Again
• Find Your Audience, Then Find Your Money.
• You Can't Guess Response Rates
• And more...

Contributors: Dan Rice, June Stephens, Joseph Tumolo, Bill Harrison, Viken Mikaelian, John Foster

Download Issue

Fall 2008
• The End is Near. Again.
• Why Most Planned Giving Marketing Fails.
• Who Are Your Bequest Prospects?
• 8 Top Features of a Planned Giving Website.
• Wear Out Your Shoe Leather, Not Your Chair Cushion.
• To Junk Mail, or Not to Junk Mail.
• Ethics
• And more...

Contributors: Doug White, Viken Mikaelian, John Foster & Staff

Download Issue

Winter 2009
• All Annuitants Are Women and They Lie About Their Age!
• Cigarette Smoking Will Not Kill You Today.
• Fundraisers Boost Divorce Rates
• Tainted Money
• Age-Based Marketing: Rest in Peace.
• Where's Your Elevator Speech?
• Nobody Ever Washes a Rental Car.
• Treat Your Prospect Like Donors, and Donor Like Friends.
• And more...

Contributors: Scott Janney, Bill Harrison, Viken Mikaelian, John Foster, Matt Hugg

Download Issue