Welcome!

Recent Articles

I hear that the estate tax was repealed on January 1, 2010. What happened? What should I be telling my planned giving donors? Did this take away the main reason for donors to do estate planning?
Scott Janney What has Congress done?  (Or how could they just sit by and do nothing?)  I hear dif... Read More

Make Your Planned Giving Newsletters Work
The days of the traditional, “place-my-logo-and-name-at-the-top,” canned-content planned giving ... Read More

Make a bigger ask and ask often.
We hear it all too frequently; “I don’t want to mail my prospects too often because I may annoy ... Read More

Beware of Your Prospect. She’s Avoiding You.
She’s busy. She has bills to pay. The family reunion is coming up and her husband’s got the flu.... Read More

While you were busy preparing your planned giving marketing materials, your competition was busy too… visiting your prospects.
This blog post is a shameless ad for our services. Download “ready-to-go” planned giving content... Read More

“We’re Not Sending a Year End Appeal This Year.”
What’s scarier than your 401k statement? Writing a year-end appeal to your donors and supporters i... Read More

From: PlannedGiving.com

Planned Giving Tomorrow™ is different from all the other fundraising publications that pile up on your desk. And that difference means that it will be the one publication that you will actually make time to read.

Different how?

First, it is written for all fundraisers, not just the ever-shrinking number of planned giving-only specialists. (Why? Because we know that today, many of our colleagues are being asked to bring in planned gifts while also attending to other fundraising duties.)

Second, it focuses primarily on marketing. (Why? Because we believe that the ability to get your message heard and to persuade people to make a gift beats mere technical competence every time. Should you know how a unitrust works? Yes. Should you delay soliciting planned gifts until you do? No.)

Planned Giving Tomorrow™, is stuffed with facts, findings and research that you can put to use now, all presented in an informal, friendly, and opinionated style. We have a point of view, and you'll hear it.

If you want to know more about the publisher, then visit PlannedGiving.com, LLC. If you want to know why and how we began this newsletter, click on About. And who stands behind PlannedGiving.com? VirtualGiving.com, the country's most innovative Web-centric planned giving marketer — and the partner with the nation's leading non-profits in getting their planned giving message online.

Editor: Viken Mikaelian (contact)