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Philanthropy Is Where He Lives
Bruce L. Blumer of the Dakotas United Methodist Foundation shared this story with us: A donor invite... Read More

Marketing Gift Annuities After The Rate Reduction
by Brian Sagrestano With the November announcement that the American Council on Gift Annuities recom... Read More

Gone Without Trace: Man Bequeaths $2 Million to Uncle Sam
By Viken Mikaelian I don’t think any of us would be in this business if we didn’t believe that p... Read More

Jessica
Before she became ill, I used to see Jessica every Sunday night when her parents came to play in the... Read More

Suggested payment rates for charitable gift annuities will decline effective January 1, 2012
Suggested payment rates for charitable gift annuities will decline effective January 1, 2012. Many f... Read More

“Monkey See, Monkey Do” Fundraising:
E-Marketing Is Not the Answer by Viken Mikaelian If you really think you can run a planned giving pr... Read More

From: PlannedGiving.com

Planned Giving Tomorrow™ is different from all the other fundraising publications that pile up on your desk. And that difference means that it will be the one publication that you will actually make time to read.

Different how?

First, it is written for all fundraisers, not just the ever-shrinking number of planned giving-only specialists. (Why? Because we know that today, many of our colleagues are being asked to bring in planned gifts while also attending to other fundraising duties.)

Second, it focuses primarily on marketing. (Why? Because we believe that the ability to get your message heard and to persuade people to make a gift beats mere technical competence every time. Should you know how a unitrust works? Yes. Should you delay soliciting planned gifts until you do? No.)

Planned Giving Tomorrow™, is stuffed with facts, findings and research that you can put to use now, all presented in an informal, friendly, and opinionated style. We have a point of view, and you'll hear it.

If you want to know more about the publisher, then visit PlannedGiving.com, LLC. If you want to know why and how we began this newsletter, click on About. And who stands behind PlannedGiving.com? VirtualGiving.com, the country's most innovative Web-centric planned giving marketer — and the partner with the nation's leading non-profits in getting their planned giving message online.

Editor: Viken Mikaelian (contact)